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We are on a journey to create better products that have less impact on the planet. Year on year, we aim to choose conscious practices, considered fabrics and ensure we take measures to honor responsible production processes.
We are on a journey to create better products that have less impact on the planet. Year on year, we aim to choose conscious practices, considered fabrics and ensure we take measures to honor responsible production processes.
Our Fabrics
About 30% stronger than regular cotton and much softer, Pima cotton offers a luxurious silky hand-feel. It also holds dyed colours better promising increased durability with less cost to the planet. Farmed in Peru and the US, Pima cotton is naturally more resistant to pests and therefore the more responsibly produced option. We use this natural fiber in a lot of our sundresses.
A naturally occurring fiber, cotton is always a first choice for us when choosing conscious materials that promise the same premium standard used across our product range. The soft fabric is super breathable and light on the skin making it a comfortable option that's also durable.
Lightweight and cooling against the skin, linen is the perfect fabric for warm-weather dressing. Linen is also highly durable and becomes softer with every wear, making it a timeless choice designed to last season after season.
Naturally sourced and renewable, wool is consistently used in our knitwear collections. Soft to touch and breathable to wear, it’s a super versatile fiber that promises longevity. Not to mention, it's biodegradable – you can depend on wool year after year.
Cashmere is a natural and biodegradable fiber known for its luxurious softness. It feels gentle against the skin promising a breathable finish that's ideal for versatile wear. This long-term durability ensures our beloved knit styles can be relied on season after season.
Lyocell is a great alternative to synthetics. The lightweight fabric is breathable, soft and made to last. It’s formed from regenerated cellulose derived from wood pulps and produced using eco-friendly practices, making it the perfect option for our floaty dresses that stand the test of time.
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We produce each of our styles in strictly limited quantities. This approach helps us avoid overproduction and allows us to maintain a focused and thoughtful inventory. By producing fewer items, we can ensure that every piece we create has purpose and this significantly reduces our environmental footprint as we prioritise quality over quantity.
A Conscious Approach
Our prints are produced using a state-of-the-art digital printing technique. Utilising a completely water-free process, this innovative approach significantly reduces water waste compared to traditional printing methods. Our commitment to eco-friendly practices means you can enjoy our beautiful prints with a minimised impact on the planet.
Innovative Processes
Since 2020, we have offered eco-friendly packaging. Each order requested is thoughtfully packed in beautiful boxing that prioritises the planet for a shopping experience you can trust. Together we can make a difference by making better choices.
Thoughtfully Packed
